Communicate Influence

Why media training is more important than ever

Toronto media training
Toronto media training pro Irene Bakaric

Toronto media training pro Irene Bakaric operates from a positive, proactive mindset.

This interview is a must-read! Companies and organizations are facing more crises than ever, and  need to protect their reputations. This means being able to talk to the media, and key stakeholders.

When it comes to media training, Irene gets the big picture and drills down to the details. Irene develops media strategies that reap rewards. She ensures her work deals effectively with crises in a way that builds trust. She leaves nothing to chance.

Media training is an investment in your reputation

Whenever you speak to the media, you risk your reputation. So it’s a good idea to be prepared. Talking to reporters is not like talking to just anyone. There are rules to learn and skills to practice. Going for media training is like buying insurance.

Key messages are an important tool in your media training toolbox. If they’re well-crafted, appropriate for the audience and you know how to use them, they help you take control in an interview. But, while your messages are important, they aren’t a substitute for answering the questions.

Good media training incorporates body language, too

As for facial expressions, posture and body language, they’re also important. Research has shown that almost 90 percent of communication is non-verbal. So you can be saying all the right things, but if your facial expression is inappropriate, you could be undermining your message. This can happen as well if your body language is not in sync or it’s saying something altogether different.

Communicate Influence has an exclusive interview with Irene. She covers media training, how to deliver key messages, crisis communications, body language, and lots more.

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Sheelagh Caygill

Sheelagh Caygill is an award-winning content marketer, communications practitioner, and journalist. Based in Toronto, Sheelagh has worked for media outlets including The Edmonton Journal and The Northern Echo, as well as the corporate and non-profit sector in Canada and the U.K.

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