Reputation and ranking: How can you help Google to trust your website

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It’s no secret that there are a lot of malicious and spammy websites online. This issue has long been mounting, with companies like Google and Bing working extremely hard to find ways to keep websites like this from their search rankings.

This has forced search engines to start relying on the reputations of websites as one of the many factors that go into choosing how they rank when a search is made. But how exactly are you supposed to make Google trust a website? Let’s find out.

Security

Security is crucial on today’s worldwide web, with plenty of people out to get your data and cause trouble with it. Website owners can protect their users using tools called SSL certificates, encrypting all of the data that flows between the user and the website.

Google doesn’t like it when websites don’t have SSL, and it will lower the trust they have in your company if you don’t keep up with this security. You can buy an SSL certificate or generate one for free, and there are countless guides to help you to get started with them.

Backlinks

Google uses websites that they already consider reputable to point them in the direction of sites that haven’t managed to gain their trust yet. If your website is linked to by other websites, Google will use its status to boost the reputation of your website, and this is known as backlinking. You can learn how to get backlinks using guides from around the web, but many businesses benefit from paying a backlink provider to give them strong and successful links.

Content

The content on your website needs to be unique, interesting and loaded with keywords that Google can use. Sites that use content that has already been published elsewhere or has been generated by an algorithm are considered spam, and search engines will act quickly to make sure that they don’t get into high rankings. It’s easy to make sure that you are always producing unique content, with tools like Copyscape giving you the power to search for plagiarism in your work, even if it was unintentional.

Domain Authority

Domain Authority, or DA, is a score that websites are given based on their level of search engine optimization. While DA doesn’t directly influence Google’s trust in websites, having a high DA shows that you are ticking the right boxes with your SEO and that you are likely to be trusted by Google as a result. Improving your DA can take a long time, but this can be used as a metric to determine how well you are gaining trust from search engines.

Search engines have been raising the bar for website owners for a long time, and it’s never been harder to find success with SEO. This doesn’t mean that you should give up, though, as there are plenty of companies out there that can help you with this. All of the work you do on your SEO will be long-lasting and worth the effort, but you still need to make sure that you’re choosing the right options along the way.

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