This article is taken from Copy.ai’s interview with Shyam Ravishankar, Manager, Digital & Content Marketing at Mad Street Den
The rapid evolution of artificial intelligence is revolutionizing content creation and strategy.
Emerging AI tools are designed to enhance content quality, streamline writing, and spark creative ideas. Yet, these tools require strategic implementation and management to be effective.
Human planning and management of AI
In an insightful interview, Shyam Ravishankar, Manager, Digital & Content Marketing at Mad Street Den, provides valuable tips on managing expectations, effective AI usage, and prioritizing human involvement in AI-assisted content creation. His advice can guide brands in using AI not as a substitute but as a supplementary tool to enrich their content strategies.
Key Insights from the Shyam Ravishankar's interview:
Have realistic expectations: People often mistakenly view AI as a solution that spontaneously produces excellent content.
AI as a creative aid: AI can be instrumental in overcoming writer's block and boosting creativity. By inputting detailed prompts, writers can use AI to generate ideas, craft headlines, and conclude articles. This requires supplying AI with sufficient context to produce relevant outputs. The AI acts as a creative ally, expanding the writer’s capacity to explore various ideas.
Emphasizing people and processes: Shyam underscores the importance of the human planning and management of AI, particularly when it's implemented. Success hinges on the quality of data provided to the AI and the ability of people and processes to effectively integrate with the technology. Data management and human expertise are crucial in ensuring AI fulfills its potential in content strategy.
AI in content creation serves as a supportive tool, necessitating human creativity and control. Properly used, it can assist in initial ideation and drafting but does not replace human strategic oversight.
The effectiveness of AI in content strategy relies on quality data, clear objectives, and thoughtful human guidance. By focusing on these elements, content teams can effectively leverage AI as a valuable asset in their content arsenal.
Listen to Copy.ai’s with Shyam Ravishankar interview here.
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