At one point, independent podcasters podcasted for fun. These days, many are struggling to find listeners as competition increases.
More competition for independent podcasters
Fnding a footing in this new big world is challenging for independent podcasters. However, there are a few weak spots in the world of podcasting that can may help independents. And, of course, a few things that independent creators need to be wary of!
How independent podcasters can compete
The first on your list of things to avoid is high-production costs. Large companies have bigger budgets. Don't judge your podcast based on the amount of funds or resources you put in to create it. Instead, use your resources wisely and aim to get the best possible sound and production values.
Next, stay away from saturated categories. This might sound counter-productive, but big media companies are focusing on highly sought-after content such as true crime, comedy, fashion, self-help, and news briefings. You don't have to stay away from these popular categories, but if you do decide to produce a show in one of these areas, make sure you have something new or unique to say. Find a niche podcast market that you can excel in and make it yours.
Next, know your audience and connect with them. Think about where your audience hangs out, and use the channels they use to reach them. Don't over-extend yourself by marketing everywhere or on every social media platform, otherwise you'll soon burnout.
Your biggest strength will be creating content that cannot be replicated. Here are the things you can do to help you achieve this.
Informal and transparent podcasting
Companies like Netflix spend upwards of $200M to create a popular season of a show. Yet people still spend their time scrolling through YouTube videos. This is because YouTube hosts a lot of well-produced informal videos. Transparent videos can present and inform in a way that media companies cannot replicate or compete with.
As an independent creator you need to learn to have the same relaxed, informal, or raw audio feel that these videos have (but that doesn't mean you should accept poor audio standards, because your listeners won't).
Find your independent podcasting niche and thrive
As mentioned earlier, having a niche is something large media outlets struggle with. They often seek a topic that may bring shock value, or look for stars to host shows - and these stars may not actually be great hosts.
In trying to make a name with a show, some media companies leave niche markets open for the independent creators to make their mark.
Next, focus on developing your podcasting skills. This means:
Researching the topic before an interview
Being able to develop a raport with a stranger
Learning how to ask excellent questions
Asking questions other shows may have missed
Adding listener participation; for example, invite listener participation ahead of an interview by initing them to submit topics or interview questions
Focusing on good editing and production.
Be wide in your focus
Media production companies can’t talk about everything. So even though we say find a niche, it's important to explore that niche as much as possible and cover all possible angles. And don't be afraid of asking listeners for suggestions.
Next, it's fine to have guests who aren't famous but who are experts in their fields. If their experience and knowledge stacks up in your subject area, invite them onto an episode.
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