Marketing, journalism, PR news roundup, April 21, 2017


Join host Sheelagh Caygill as she explores the obvious - and less obvious - trends and influences in communications, PR, and marketing. Also explored are writing and upping your game as a creator of prose. In this essential listen, she interviews senior comms pros and thought leaders to reveal insights you can incorporate into your work.

Welcome to Communicate Influence’s weekly curated news resource, featuring the latest news and trends in marketing, journalism, PR and communications. This week, we’re diving into into . . .

Marketing news

How can marketers be more innovative when currently they use it to make only small modifications? Colin Lewis of OpenJaw Technologies has some suggestions.
Colin Lewis: Innovation is the key test of marketers’ competence – Marketing Week Coming up with new ideas is a now a core resposibility for marketers, but most only use it to make small changes to existing products. OpenJaw Technologies CMO Colin Lewis explains how to take practical steps to embed new innovation methods into your …

The flexibility of affiliate marketing is enabling brands to engage with a network of global influencers who are looking to promote their products worldwideHow affiliate marketing is helping brands go global – Marketing Week Affiliate represents its natural digital marketing bedfellow. With a 25-year focus on honing a transparent, return-on-investment-focused and performance-based payment model, it finds itself in the slipstream of current thinking on how brands want to …

In North America and Europe, marketers are embracing automation. But in Japan, just 28% of marketers in Japan who are aware of marketing automation say their employers use the technology. However, this is set to change soon.
Marketers in Japan Slow to Adopt Marketing Automation – eMarketer Just 28% of marketers in Japan who are aware of marketing automation say their employers use the technology, according to a February 2017 JustSystems survey. However, nearly as many say that while their company currently does not use marketing …

Journalism news

Almost anyone can use the worldwide web to be a media outlet, so how will we differentiate between truth, myth and lies?
Journalism faces a crisis worldwide – we might be entering a new dark age – The Guardian Australia’s two largest legacy media organisations recently announced big cuts to their journalistic staff. Many editorial positions, perhaps up to 120, will disappear at Fairfax Media, publisher of The Age and The Sydney Morning Herald, and News …

The passage of traditional journalism from print to digital has been tough. And it’s not been helped by the spread of new media dealing in alternative facts designed to accomplish specific ideological objectives, including framing traditional journalists as enemies of the people.  But, as far as Davis Merritt is concerned, real journalism isn’t going anywhere in the near future.
Real journalism isn’t going away – Wichita Eagle (blog) Newspapers were the primary source of the shared information necessary to help people answer democracy’s core question: What shall we do? The journalism that newspapers traditionally provide and self-government are fully interdependent; one cannot …Co

Communications/PR news

Adidas’ insensitive message caused a real PR nightmare. How could something like this happen?
Adidas Is Latest Major Brand to Have a Serious PR Nightmare – The list of companies hit recently with a public relations disaster just tacked on one more name – Adidas AG (ADDYY) . Possibly upset from seeing its athletes lose to Nike’s (NKE) in the 121st Boston Marathon foot race on Monday, Adidas sent out a …

Unpaid internships offer real value to some, but they don’t always work out.
Unpaid internships: They’re not for everyone – PRWeek If we accept that internships can prepare a student for real-life work situations — not to mention introduce a student to key contacts — and make him or her a competitive hire in PR and communications, the question we must ask is: how do we make them …

And one from history this week – how PR shapes major political decision which can have massive ramifications.
The Secret PR Push That Shaped the Atomic Bomb’s Origin Story – The Atlantic In August 1945, a few days after the United States dropped atomic bombs on Hiroshima and Nagasaki, the government released an official report on the history of the destructive weapon. “The work on the atomic bomb,” it explained, was undertaken in Los …




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