James Cridland – Podcast thought leader and radio futureologist

Podcasting growth

Join writer Sheelagh Caygill as she explores the obvious - and less obvious - trends and influences in communications, PR, and marketing. Also explored is writing and upping your game as a creator of prose. In this essential listen, she interviews senior comms pros, thought leaders, authors, and marketers to reveal insights you can incorporate into daily life. Sheelagh is an award-winning writer, journalist, podcaster, and poet based in Toronto, Canada.

The rise of podcasting

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James Cridland, podcast thought leader, on the growth of podcasting

Episode 13 of The Communicate Influence Podcast connects with guest James Cridland. He and host Sheelagh Caygill continue their conversation, focusing on the rise of podcasting, what makes a good episode, and lots more. Find episode 12 on podcasting trends for 2020.

The rise and rise of podcasting

This time, we look at James’ work, his newsletter Podnews.net, the rise of podcasting and its fast growth, and the investment in podcasting content.

James also touches on the fact that podcasting is filling a space that the media hasn’t grasped (but let go of decades ago) – spoken radio. When it comes to radio, spoken radio was listened to by an older audience. Podcasting is generally listened to by younger audiences.

Promoting the ‘Why’ behind podcasting

We explore the fact that many people don’t know why they should listen to podcasts, or how they are different from other media.

Older listeners becoming podcast fans

The Dr Phil Podcast, Phil In The Blanks, helped draw older people to podcasts. These new listeners are loyal to Dr Phil and and want to hear his podcast, so they dove in to podcasting for the first time.

Podcasts are also leading a renaissance in scripted podcasts (audio dramas in the U.K.) which radio gave up on years ago, and which many younger people haven’t listened to ever before.

Word of mouth gains new listeners

James stresses that word of mouth is one of the best ways of discovering new podcasts, and how important it is for producers and host to encourage word of mouth.

What makes a good podcast show and a podcast episode. James says it all comes down to a well-edited and well-crafted podcast episode, and also one that features audience participation.

Show notes

Resources: Find James on LinkedIn and Twitter.

Mentioned in this episode: Dr Phil’s podcast Phil In The Blanks, James’ newsletter Podnews.net, BBC’s The Missing Cryptoqueen

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