The rise of podcasting
James Cridland, podcast thought leader, on the growth of podcasting
Episode 13 of The Communicate Influence Podcast connects with guest James Cridland. He and host Sheelagh Caygill continue their conversation, focusing on the rise of podcasting, what makes a good episode, and lots more. Find episode 12 on podcasting trends for 2020.
The rise and rise of podcasting
This time, we look at James’ work, his newsletter Podnews.net, the rise of podcasting and its fast growth, and the investment in podcasting content.
James also touches on the fact that podcasting is filling a space that the media hasn’t grasped (but let go of decades ago) – spoken radio. When it comes to radio, spoken radio was listened to by an older audience. Podcasting is generally listened to by younger audiences.
Promoting the ‘Why’ behind podcasting
We explore the fact that many people don’t know why they should listen to podcasts, or how they are different from other media.
Older listeners becoming podcast fans
The Dr Phil Podcast, Phil In The Blanks, helped draw older people to podcasts. These new listeners are loyal to Dr Phil and and want to hear his podcast, so they dove in to podcasting for the first time.
Podcasts are also leading a renaissance in scripted podcasts (audio dramas in the U.K.) which radio gave up on years ago, and which many younger people haven’t listened to ever before.
Word of mouth gains new listeners
James stresses that word of mouth is one of the best ways of discovering new podcasts, and how important it is for producers and host to encourage word of mouth.
What makes a good podcast show and a podcast episode. James says it all comes down to a well-edited and well-crafted podcast episode, and also one that features audience participation.
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