How to select the right social media platform for your business

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Join host Sheelagh Caygill as she explores the obvious - and less obvious - trends and influences in communications, PR, and marketing. Also explored are writing and upping your game as a creator of prose. In this essential listen, she interviews senior comms pros and thought leaders to reveal insights you can incorporate into your work.

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Choose the right platforms for your business

In last week’s episode, Kim Scaravelli discussed managing Twitter in 30 minutes a day

This week, Kim, founder of Trust Communications, looks at how to select the right social media platform for your business. That’s right, you don’t have to have a presence on every platform, only the ones that will perform for your organization.

Kim says the first thing that you should do is consider social media as another part of your marketing, which is part of your business plan, which is part of your strategy for growth. 

Be strategic

So before you jump into all of these different platforms, ensure you really should have a solid strategy in place. And your strategy should include things like really knowing who your ideal audience is, because that’s going to tell you where those folks are on social media. 

An example would be if you are a B2B brand, and you are selling specifically to people who are managers, HR people, or C-suite executives, then LinkedIn is a really important place for you to have a presence.

If on the other hand, you are selling, say, beauty products, primarily to millennials, and you’re selling them directly online. Why are you on LinkedIn? Instead, you need to be on Instagram.

In this episode, Kim discusses: 

  • Thinking strategically about your social media plan
  • Understanding your audience
  • Assessing the skillset in your organization to see if you need outside resources to help manage social media
  • Determining what kind of content you’ll produce
  • Building authority in your niche
  • Assessing your results.

Kim discusses a lot more in this episode, and provides examples of use on social media platforms, and why social media should be fun!

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