How to select an ecommerce platform for your store

The best ecommerce platforms

Join host Sheelagh Caygill as she explores the obvious - and less obvious - trends and influences in communications, PR, and marketing. Also explored are writing and upping your game as a creator of prose. In this essential listen, she interviews senior comms pros and thought leaders to reveal insights you can incorporate into your work.

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Get your business online!

COVID-19 impacted thousands of businesses globally, and a lot of smaller businesses had never made the jump to an online presence.

Suddenly, they were without sales, and had to scramble to get online. Some businesses are still dealing with the transition to ecommerce, especially smaller businesses and bricks and mortar stores.

In this episode, Kevin McCall, founder and technology lead with, discusses the best solutions and what to look at when integrating e-commerce.

You can listen to part two of this series here – Fernando Angulo on marketing an e-commerce store.

Key considerations for an e-commerce store

  • Integration with an existing inventory management system
  • Age of existing website technology
  • Which ecommerce platform to select
  • Pros and cons of ecommerce platforms, including ongoing costs
  • Positioning of product and services in the new ecommerce store
  • Marketplace or destination store
  • Strategy to respond to competition
  • Search engine optimization

Kevin also talks about how to present your goods online, along with considerations for returns, exchanges, and the overall customer journey. Does your selected solution work with your ecommerce strategy?

Finally, when your ecommerce store is up and running, how will you advertise it? Kevin gives a brief overview of this. He also looks at how to select a developer for your ecommerce project.

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