How to prevent damage to your company’s reputation

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Your business lives or dies on its reputation.

If people like your business and they hear good things about it, then you can be guaranteed some modicum of success. However, if bad word of mouth spreads about your business, and especially if the media gets hold of a scandal your company is involved in, you can expect trouble. Customers might desert you, your profits might fall, and your business might face closure. 

It’s uncomfortable to think about we know, but you can protect your business from harm. Here are some suggestions.

Protect your company from data breeches

You need to safeguard your customer and employee information, so do what you can to prevent a data breach. If you don’t and their private data is leaked, you can expect a negative response from both the people who use your business and the media.

To protect yourself from a hacking threat, you should…

  • Use the skills and tools provided by managed IT services to boost your security
  • Install firewalls and anti-virus software on your computer systems
  • Use threat analytic tools to detect any suspicious activity
  • Train your team on cybersecurity measures

For more security advice, check out the information given at The US Department of Homeland Security.

It only takes one wrong word from yourself or a customer service representative to turn a customer away from you. And when they have been wronged, you can expect negative reviews on business listing sites and bad word of mouth on social media. When people get to hear about your poor customer service, even if the tales being told have been exaggerated, your reputation will start to slide. 

Avoid customer service mishaps

It only takes one wrong word from yourself or a customer service representative to turn a customer away from you. And when they have been wronged, you can expect negative reviews on business listing sites and bad word of mouth on social media. When people get to hear about your poor customer service, even if the tales being told have been exaggerated, your reputation will start to slide. 

To avoid mishaps, you should:

  • Book yourself and your employees onto customer service training
  • Take time out to listen to customer complaints
  • Deal with customer complaints as soon as they arise
  • Be quick to apologize when you or an employee has made a mistake

Run an honest and ethical business

Honesty and ethics go hand in hand, so be sure to be on your best behavior. Don’t make false customer promises, don’t pass the buck when something goes wrong, and don’t commit any kind of criminal activity within your operations.

Be sure to operate by green principles too, as your customers will want to know you are caring for the environment. And treat your employees fairly, as they might spread negative word about you if you don’t. 

You should:

  • Be careful who you partner with in business
  • Be diligent within the recruting process to avoid those employees who could behave criminally
  • Have a business lawyer on hand to help you make the right decisions
  • Think twice before doing or saying something that could jeopardize your business reputation
  • Care for the needs of your employees and your customers

Finally – Your business reputation matters, so heed our advice. And do what you can to improve your reputation. Ask customers and employees to share positive word about your company, and use the services of a PR team to spread positive brand awareness. By taking these steps, you will do much to increase the chances of success for your business.

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