How to market your e-commerce store

e-commerce store

Join host Sheelagh Caygill as she explores the obvious - and less obvious - trends and influences in communications, PR, and marketing. Also explored are writing and upping your game as a creator of prose. In this essential listen, she interviews senior comms pros and thought leaders to reveal insights you can incorporate into your work.

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Marketing your e-commerce website

Fernando Angulo is Fernando is Head of Communications with SEMRush. In this episode, Fernando gives an in-depth discussion about how to market an e-commerce website.

This is part-two of our series on e-commerce. Listen to part one with Kevin McCall on selecting e-commerce platforms.

He takes listeners through all the essentials, including SEO, advertising, Google Tools, paid-for options, and social media. This is the second and final part of our series on e-commerce platforms and marketing.

Listen to part one in this series – how to select an e-commerce platform, with Kevin McCall.

How to market your e-commerce store

Key takeaways from this episode include:

  • Research your niche and what’s happening in your industry before beginning any marketing. Use available analytical tools to help with this task
  • Track all referral traffic, including traffic from social media and or affiliates
  • Use tools to identify competitor traffic
  • Really good content is essential. Hire a writer if you don’t a stellar writer in-house. Web content is your online salesperson!
  • Use your blog to create targeted content marketing, although this can take time to boost SEO
  • If your website is new and you need leads set a budget for online advertising.

Show notes:

You can find Fernando on LinkedIn. Here’s his recommended reading for this episode:

Large study about Featured Snippets

E-commerce Study free Ebook

Listen to part one with Kevin McCall on selecting e-commerce platforms.

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This episode is sponsored by, a new podcast creation and promotion agency launching soon! Go to for more details!

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