How to leverage influence as part of your marketing

Influencer marketing

Join host Sheelagh Caygill as she explores the obvious - and less obvious - trends and influences in communications, PR, and marketing. Also explored are writing and upping your game as a creator of prose. In this essential listen, she interviews senior comms pros and thought leaders to reveal insights you can incorporate into your work.

Listen with the player below or for free on: Apple Podcasts | Spotify | Stitcher | Google Podcasts | Subscribe on an Android podcast app | Listen Notes | Deezer | iheartRadio | Tunein | RSS

Understanding the power of influencer marketing

Influencer marketing is fast replacing many marketing tactics. It’s such a flexible option that can be used on many levels. Small and large agencies can employ it, as can businesses and individuals.

In fact, the chances are that you’ve already used influencer marketing and don’t realize it. For example, having a contact share your content with their Twitter following of thousands, or receiving a LinkedIn recommendation from someone with a greater profile than yours, are both forms of influencer marketing; in effect, you’re using someone’s influence to lift your profile.

Neal Schaffer explores the depth and breadth of influencer marketing in his new book, The Age of Influence. Neal is a social media marketer, corporate trainer, educator, keynote speaker, and author of three other books.

The Communicate Influence Podcast show connected with Neal last week to discuss his impressive new book. 

This is a meaty episode, running for 52 minutes. But not a word is wasted! Neal discusses so much of value in this episode, including:

  • The role of social media in influencer marketing
  • The power of word of mouth
  • Employees as influencers
  • Email marketing
  • Influencer marketing and SEO
  • Why influencer marketing works
Podcast creation and marketing

This episode is sponsored by, a new podcast creation and promotion agency launching soon! Go to for more details!

© Communicate Influence. Please see Communicate Influence’s Terms and Conditions for information on sharing, adapting or attributing content.

Join the discussion

More from this show

Instagram feed @communicate_influence

Instagram has returned empty data. Please authorize your Instagram account in the plugin settings .
Episode 45

30 Proven Tactics That Will Grow Your Podcast!

Get your free copy when you subscribe to our newsletter

You have Successfully Subscribed!