Communicate Influence

How to engage for stronger social media traction

social media traction

Engagement on social media for traction

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Digital and social media strategist

Host Sheelagh Caygill and guest Kim Scaravelli, a digital media strategist, connected on Twitter by chatting and sharing knowledge. Three or four months later they created this podcast and have a good, professional relationship! That’s the positive power of social media!

Engagement for traction

Kim, owner of Trust Communications, works with businesses to develop a presence on social media. She does this by finding the best mix of technology, platforms, and content to build awareness and grow business. In this episode, she explains how you can harness social media for your own organization and direct new contacts to your website. That’s where you’ll have a strong, well-designed call to action.

Steps to a successful social media presence

If you’re unsure about how to start with social media, or are not having any success with your current approach, Kim presents the steps necessary to begin on Twitter and LinkedIn. She explains the need for a strategy, how to be conversational and avoid selling or sales talk, and the time-frame needed for this approach.

Kim has created many successful digital strategies for clients, and has transformed failing approaches into winning ones for businesses frustrated with their inability create connections on social media.

In this podcast episode:

02:16 – Avoiding the mistakes of being on too many social media platforms and not having a strategy
04:10 – A digital strategy should begin with a website first, then the right social media platforms
05:40 – Building a robust website
08:05 – How to create a social media strategy
10:42 – Researching your audience
12:44 – Connecting research and messaging
14:42 – Socialize about your product or service benefits
16:00 – Understand why people are using a platform, and think about tone, let go of selling
19:02 – Tools for analysis and insight
20:12 – How to do social media without it taking over your time
21:04 – Start with a couple of platforms and read useful articles
21:25 – Struggling? Get help, but make a goal of managing your own social
21:45 – Tools to manage your social media
23:30 – Why you shouldn’t over-automate
25:38 – “What should I say?” AKA “How do I post engaging content?”
26:35 – Socialize by following the conversation
28:39 – Jumping into the conversation
30:35 – Stop chasing follower numbers – it’s the quality that counts
32:05 – Is social media saturated?
34:00 – Don’t get wrapped up in just one social media platform
34:18 – Remain aware of trends, be flexible, and never forget that social is rented space
36:44 – Social media’s place in marketing


Find Kim at; social media tools: Buffer, Hootsuite

communications marketing podcast

The Communicate Influence podcast is hosted by Pippa + Acast. I chose Acast for its AI transcriptions and snipper, along with a host of other features. They’ve generously given me a discount on their annual plan.

© Communicate Influence. Please see Communicate Influence’s Terms and Conditions for information on sharing, adapting or attributing content.

Sheelagh Caygill



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