Communicate Influence

How to become an influential communicator

influential communicator

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Fiona Fenwick on how to become an influential communicator – podcast interview

In this age of influencers, many in communications and marketing aspire to just that. But few connect becoming a successful influencer with reputation management. And this is the case not just for individuals working in communications and marketing, but in all careers and all areas of life.

The influential communicator

In this episode of The Communicate Influence Podcast, reputation management expert Fiona Fenwick discusses exactly what it takes to become an influential player at the table. Her book Stand Out and Step Up: A Reputation Toolkit For Life focuses on how essential it is to be trustworthy, and to behave in an authentic way so that people draw positive conclusions about you and your reputation. Today, it doesn’t work if you say you’re good at this or can do that. People want to draw their own conclusions and they do this by watching your behaviour.

How to be an influential communicator – podcast transcript

Sheelagh: Hi listeners, welcome to the Communicate Influence podcast. This is Sheelagh, your host for this episode. And first a word from our sponsor. This episode is brought to you by Kyrie helps podcasters build communities around their podcasts if you’re a podcaster who wants to grow and engage your listeners Kyrie is for you Kyrie automatically creates discussions for your listeners as soon as you create a new episode, it also provides you with detailed insights on how your community is growing its free while in beta.

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Reputation manager Fiona Fenwick

So in this week’s episode, we finish our series of in-depth conversations with Reputation Manager Fiona Fennick. This time we’re looking at how to become an influential communicator. Fiona uses parts of a book stand out and step up a reputation toolkit for life to explore this topic.

She identifies the to fundamentals of building a strong and Lasting reputation trust and self-awareness. And with those in place your position to be an influential Communicator. Let’s go straight to the episode and learn more on this episode of the communicate influence podcast. We’re going to talk about book written by my guest Fiona Fennick.

It’s called Stand Out and Step Up: A Reputation Toolkit For Life . Now, I know lots of listeners are very busy and the thought of reading a book it’s a bit off-putting at times and you’d rather just listen to a podcast but this book is a slim volume and that doesn’t mean that it’s lightweight. It’s a pickup put down book and it’s based on years of experience by the author Fiona and she’s with us today, and we’re going to talk about this book on reputation management Stand Out and Step Up: A Reputation Toolkit For Life

Welcome Fiona.

Fioina: It’s so great to talk to Sheelagh. Thanks for having me. You’re welcome.

Sheelagh: Now, let’s jump into your book stand out and step up a reputation toolkit for life. I would imagine that a lot of it is based on your experience, but tell us about the book why you wrote it what readers can get out of it.

The origin of the book

Fiona: Well, the book came about Sheelagh after quite a Significant lengthy career in that whole Communications reputation PR space. But more than that I found myself when I was public speaking about reputation when I was meeting with people having conversations with them the conversation would always always always come back to some commonality which was how people were not achieving the success that they wanted or that they felt there was just something untapped within them that they just weren’t really aware of but they felt there was something more but just couldn’t quite pin it down.

When I was doing my talks and meeting with people they would say to me. Is this something that you know, if you have you written something down and I haven’t I mean, I’ve never even contemplated a book until somebody said that to me. And I thought ‘You know what? I wonder if I could capture that whole essence of it. If I’m having a coffee meeting with somebody. And they raised a topic. I can’t help but immediately go into coaching or mentoring mode.

And when I see little light bulbs kind of going off in the eyes, it fills me with joy, they walk away with you know, hugely grateful which which fills my heart and I think this is working there’s something working here. So if I could actually distill that down I can’t have coffee with everybody and I can’t public speak in front of everybody, but maybe if I could put in a book capture some of those elements that gives people the tools to allow them to be the best they could be then surely that would be a great thing to do so that and again best laid plans easier said than done. So that’s what I started on the quest. I call it a quest of writing the book.

Sheelagh: Um, so basically it’s in three sections, there’s personal brand reputation and influence which I think are the three core areas that underpin success in life be a professional or personal that’s Fiona you you basically what an outstanding thing to do to realize that you’re having such a positive influence on people you’re able to write your you know, what you want to share all our knowledge. You’ve gained the passion that you have and put it into a book. What was it like actually putting that into a book though? Because I know that public speaking is so different from you know, writing and knowing that your audience. Science is a reader as opposed to someone who’s listening. What was that experience like to put it into a book?

Fiona: It was it was quite an interesting and for interesting read challenging situation, but I did try and make it very much. Like I was having a conversation with you. So readers of the book will very much feel that we are having a conversation and the book is littered with very straightforward exercises to just to to to tease out of the reader and get them thinking about who they are and how they want to be in the world and and what potential they have and are others seeing that or are they, you know performing a task to the best of their ability but in isolation, so people don’t realize what they’re doing and and IT addresses that whole introvert/extrovert piece as well because you know, personal brand and having a good strong reputation of being influential are Not necessarily the domains of the extrovert even though we can often see that there are just as likely to be the domain of the introvert as well. I mean, I’m an introvert and when I say that to people they recoil and it challenges them because we have a perception introverts a kind of like sitting with an anorak in a corner and not speaking to anybody and extroverts are kind of all flamboyant on show and they can talk beautifully and they they expunged.

They just do all these amazing things. And yes, I’m do and somewhere anorexic their introverts. But there’s this whole spectrum and we’re all someplace on the Spectrum. Right? And that’s what I embrace is that I don’t like labeling people.

It’s understanding who you are and no one’s going to do that for you. So the book is there to help you understand that so it can be read by anyone. I really encourage young people to read it because they’ve got their higher career ahead of them and life ahead of them, but are equally encourage anyone who’s at a point in their life at encourage anyone to read it because it’s not just something that fixes a problem. It’s not there to fix a problem.

It’s there to allow you the luxury to really look and concentrate on yourself. How many times do we actually really sit down and look at ourselves and how we fit into our worlds? You know, we’re With messages to be better and be a better you in 2020 and do this and do that and it’s like I am just over all that information on how to be a better you you know, in terms of you know, it just feels inauthentic to me. What I want people to do is understand who they are and then get the recognition for that and demonstrate that in an authentic way that’s full of integrity. That’s how they will be successful and that Sites me so writing the book when I got into that frame of mind.

Actually, it just all just pour it out. And actually it was it was deciding what to keep in became the issue. Mmm. And I mean as we touched on in the last episode of our into our time together, one of the important things is that someone you know individuals people working in PR and marketing they need to be or develop a sense of self awareness and know who they are.

That’s one of the He steps to having a good reputation and understanding what a good reputation is and managing it. So that’s the great thing about your book, isn’t it? As you said you have exercises in there that help people with this. That’s right. That’s right.

And the exercises are there. They’re not there to to necessary just shine a light on where you feel you might be deficient or what you need to learn more of it’s more about understanding who you are. Where is it? Where’s your natural place? Ace where are the things that you may be may be misinterpreted by others in the space of that whole Communicator PR marketing. You have almost got to be the conduit.

So you need to be very self-aware not just of yourself, but be aware of others as well because I see you as being the kind of the person who is sometimes the referee the Umpire the person is pulling out all All the messages to get some commonality and if you are inside the room to really understand what those issues are and being Nimble about how you can be clear at pulling together views that are sometimes quite disparate. So you’re almost a little bit of a say an Umpire pulling together all these thoughts but you have to have the respect to do that and you have to have the voice in the room to do that. Now you might be shouted down by the loudest extra. Overton that in that particular room, but you also have to look at the quieter person in the room to make sure that there’s nothing being left unsaid so I see the role of us all as communicators is to be really clear on who we are and be seen and respected for that.

But then I think we can use that self-awareness to do a perhaps a bit of a better job than perhaps other people can at seeing a lot of viewpoints and that’s Not in my experience makes a good communicator. Somebody who gathers every Viewpoint around no matter where it’s coming from and how hard it is sometimes to get it out and then work out what the Right Way Forward is from that. Mmm. So important skills.

There are those things aspects of your book that you touch on. Yeah, absolutely that whole piece of understanding yourself and then extrapolating that and applying to others Focus on that in the book because it is it is really important that you understand where you fit and where the rest of your colleagues or your stakeholders or your audience or your consumers or customers or clients where they all fit as well. It’s not enough in life just to say this is my path and I’m going to beat it. It’s about understanding how that might be seen by others because at the end of the day as a communicator, what’s the one thing you want? You want your message? Be received in the best possible way.

That’s the bottom line. That’s what we all want. We can Pat it up. We can you know do all manner of things but that’s what a communicators job is so to make sure that you are delivering that message in the best way possible to your audience.

No matter what medium you using because we put a lot of effort into if we’re going to place an ad campaign. Are we going to do it on social media? Are we going to do it on mainstream media? Where is it going to go or print or what are we going to do? So Therefore when you’re communicating a message, right don’t you put as much care into the people who you’re going to going to receive that message if you do that’s how you grow your influence because influencers are not just people who just you know, who just say one thing and expect everyone to just accept that that’s it. There are a few influencers who we could draw upon and hints in history that did just that but it didn’t end that well. Them if you want to be a successful influencer, you want to be really sure that the message you’re delivering is hitting all bases because you don’t know what lenses that your audience is seeing things through so you’ve got to be incredibly skilled in comms and I think it’s sometimes it’s something can be learnt in terms of you know, an actual skill in actual learning or training but I think a lot of it can be that you will get from being men.

In toward or for watching people who are successful in that space. So I think a lot of it can be from learning and from experience. Mmm. Now one of the things that that you touch on briefly in your book is what happens when there’s there’s a reputation fail.

Can youcan you explore that a little bit if someone makes a mr. Whether you know innocently or A deliberately do something wrong and then they regret it and realize that you know, they shouldn’t have said or done what they did. How can people repair their reputation that’s funny because you can actually use the same advice in any situation. It could be something over the water cooler at work.

It could be something in the public forum. It could be something International if if you stuff up and let’s face it. We all again inherently have the ability as Human beings to stuff up right now. What what do you what’s the normal thing? You know it take it back to the playground, you know for young children, you’re in the playground and somebody, you know does something that’s that is wrong or whatever.

What’s the first thing that we actually encourage them to do we encourage them to make it right? Right. We encourage them to apologize if that’s necessary to explain the error of their ways to explain at the very simplest level 2. Make it right. So take that forward to a work situation or you know, say this a situation you’re in a project meeting or you’re advising somebody or whatever and you do or say something that you know with it in hindsight.

You think that that just wasn’t appropriate that wasn’t right. Now you could just ignore it and carry on your Merry way or you actually do something about it. So you’ve got two options there right? So if you carry on your Everywhere and don’t do anything about it those others who were subject to that behavior that becomes part of the picture that they paint of you. Okay, that becomes part of you.

All right, so you can take one path and that is to do nothing and there are four others will start building a picture of you based on that behavior alternatively you could think to yourself. You know, that wasn’t me. I was having a bad day. I’m going through a bad time.

Somebody provoked me whatever reason you have going on in your mind, but you address it. So you The go back into that meeting or the next meeting that’s held with the same people that are there and say I just want to explain last time. I may have behaved in a way that really isn’t your something. I’m proud of there are certain their situations.

I’m not going to make excuses for it was inappropriate and I apologize and I hope you accept that now if I asked you to judge me on either of the situations, which is the one that you’re going to judge as being the one that you would actually appreciate. Eight respect me. Hold me in higher regard for now. I think it’s a of course a gracious apology solutely.

And yeah, but it has to be authentic if I went into that meter just went sorry. Yeah, behave badly. Sorry. Yeah, really? Yeah, really mean it.

Sorry and you go you don’t mean that at all. So there’s a lot to it and what it is is authenticity, right? You build trust that way. In fact to be honest. I’d almost I’d almost put a bed that if you went into that room of people and you did exactly as I’ve just outlined just now Not only would they feel warm towards you and accept your apology.

They probably would feel more about you. They probably say you know, what, Didn’t I didn’t think that much I didn’t you know, now I know a little bit more about you. Now, I know that you are trustworthy. Now.

I know that you are self-aware and you build your reputation. So if people transgressor make a mistake, you can often enhance your reputation. Now, I wouldn’t encourage it as a brand technique that you go around and stuff up just so you can apologize and and be respected more at the end of it. There’s obviously easier ways of doing it, but I have seen organizations who have hit Major crises big problems with reputation who have done exactly that they have done reputation 101.

They have apologized. They’ve done all the right actions, but they have apologized and because they’ve done it in the right way IE authentically and with Integrity that they have not only brought people back on board with them, but they’ve actually taken them beyond that and enhance their reputation as a result. So there is a 101 there, but it’s not Just simple as just saying. Oh, I need to apologize and seeing that in one dimension.

There’s got to be a lot more to it. So yes, there are techniques I do outline them in the book, but I always underpin that by saying it’s not just about doing the thing. You have to do it with absolute integrity and authenticity because people are not stupid. A lot of them could be possibly deemed that way but they’re not we all have what do they Call it the the BS sniff.

Ahh matter that we can we can we can suss out as somebody is trying to be what they’re not and you know, I would urge people not to play with that space because they will end up in a very very bad position. However, if you do transgress if there are problems then own them. It’s like everything else go back to the playground own your behavior own what’s happened? Make it better. Hmm.

And yet I think that people have pretty well-developed gut instincts as well when it comes to you know, whether or not someone a colleague or a client contact is trustworthy and means their apology apology or don’t and you know, as you mentioned I think you are in pretty Dangerous Ground when you’re assuming that people are stupid and that you can fool them. It’s not a very good thing to be doing exactly Sheelagh trust is absolutely Paramount, but the thing was trust and I say this to people All the time think about trust. It’s not about being the person that doesn’t steal. Somebody else’s lunch from the work refrigerator or you know takes the paper clips from the office.

That’s that’s not what we’re talking about with trust what we’re talking about with trust is people knowing who you are knowing your behavior knowing who’s going to turn up but not just because you’re telling them but because they see it in action. So it’s one thing somebody say I am this this this this all right. It’s another thing actually demonstrating and It’ll be able to draw their own conclusions. So there’s a Common Thread here because if you get that piece, right if you get that personal brand piece right that then you walk the walk and you show people and demonstrate who you are what you can do the reputation comes on the back of that second part of the book, which is all about how your wider audience can see you and then the third part of the book is influence.

What influence do you want to have because influence is a much. Wider piece you could be influential in a massive space, but it’s all based on how other people think of you and what they think of you should be based on an authentic personal brand. So the three elements of the book actually build on each other and basically move towards that whole piece of saying have you got it in place for you? What’s missing? What are you not demonstrating enough of and and what do you actually want because you’re not ever. Buddy, you know, we don’t all want the same things, you know one person’s measure of success is very different from another one person.

It might be Global World, you know world domination somebody else. It might just be to have a good respectful life within their organization and they don’t particularly care if people outside know what they doing and that’s fine. There is no there’s no road map that says this is the way it has to be for you but whatever way it is for you make sure it’s the best for you because that’s the way that you’re going. Get true true success for yourself.

Hmm and you talked about influence there and that in fact is one of the things that I really appreciate about your book the connection between reputation developing building a good reputation and influence because today we live in the age of of people wanting to you know, self appoint themselves as influencers on Instagram or various other platforms. Alms and you know you sometimes think you know, why are you an influencer? I know nothing about you or why do you Proclaim that you’re an influencer? What is your reputation? So for people who do want to influence in a positive way in their work environment in their business. It’s laid out for them in your book. It is Sheelagh.

And as you say that it’s got a bit muddied over the last few years and social media for all its wonderful side, I think. Rate if you go with a very healthy dose of skepticism. I think that’s fine My worry is that not everybody does that and again, you mentioned that whole busyness piece before but in a world that you are completely surrounded by information sources firing at you from all sides that we tend perhaps in general not to look as deep as perhaps we could into certain things. So, you know, for example an Instagram you know, you’ve got people who have you know million followers of I was you know, listening to Jennifer Aniston speaking the other day and she was saying how she broke the internet when she actually went on Instagram literally because too many people were try to we’re trying to follow her at the one time and you think you know the end of the day if you were trying to explain this to somebody from another planet and said, you know, here’s somebody who learns some lines who is very aesthetically pleasing and I And I love Jennifer, you know, I love her to bits.

But at the end of the day is an Entertainer could could have this massive influence and if she turned round and said something political that that could actually influence people either to change their views or you would they would think you were crazy. They were think you were absolutely crazy. But that’s the world we live in so a healthy dose of cynicism and Sensibility. It is a very good thing but sadly as I say a lot of people perhaps don’t have those and a lot of people are too busy to look very deeply there for a lot of people are influenced without them even thinking about a certain thing and that whole sound Echo piece that we talked about in the last interview that whole, you know, we follow people we like we listen to views.

We like therefore. We’re not seeing as much challenge out there to our own views is that necessarily a healthy thing? So, But influence that I talk about in my book is how you can grow authentically and influence based on what you want to do. Now. We all know that you can buy followers that you can do certain things.

I mean, you know, does that honestly go on? Yes, it does and so, you know at therefore I’d hate to think of just because somebody’s got a lot of followers or likes on Facebook or whatever that I’m necessarily going to listen to what they say more than seek other. Forms of information but I like to say that but I know that we’re all influenced all the time. So and I think we could get overwhelmed by trying to sift through it all the time. So I think there is no answer to it.

It’s going to get I think considerably worse over the next few years in terms of the bombardment of information and from a communicators point of view. That’s a whole new ballgame because how do you manage all of that when people are getting weary of information sources, and that is the Way that you are trying to convey your messages. Are we all going to get just so weary and so busy that we just don’t want to take on board anything and we basically switch off to the, you know took to all these sources and if we do, what does that mean for communicators or trying to get a message out? So I have a few concerns about all of that. But the when I talk about influence in the book, it’s about how you grow that yourself how you look for it and others why you need it if You need it.

If you want it. You got to work out all of these things first. It’s not just a matter of waking up one morning saying I want to be influential. It’s based on a whole lot of factors and there’s a whole was I think I actually in the book.

I’ve got my influence star in there that points into certain areas that if you have all of these different things chances, are you are influential so it’s a nice way of working through that if that’s indeed something you want. But let’s face it Sheelagh. We all influence whether Have if you have children, if you have colleagues, if you have family, if you have you know, any sense of community, we all influence and are influenced but how you use that for your own success within your career is what I talked about within the book. Mmm.

Let’s talk about one of the things that we touched on in in the introduction the you know, we’ve talked about what it what the what life is like on line and the just the amount of content and messaging out there. There and we often come across too long. Don’t read too long didn’t read and the great thing about your book is that it’s very much pick up and put down that you know, it’s it’s very meaty. The information is really meaningful meaningful and is based on so much experience.

You have the examples in the exercises, but talk a little bit Fiona about you know, how someone can use use the book quickly and and they don’t necessarily After you know read sit down and read the whole book in one go. Absolutely Sheelagh. You don’t have to read the book in one go. I deliberately called it a reputation toolkit for Life.

I’ll just explain what that means to me and why I said that it is a tool kit at various times of your life. There are you know that there are almost like wake-up calls. It might be if you’re going for a new job. It might be if you’re getting a bit weary of the role you’re doing it might be if you just having a bit of a crisis yourself about whether you are influencing people or what people think of you you can delve into it at any time and actually pick up and it might just be even a paragraph but hopefully it would be enough it would be almost like, you know, you and me having a phone call and me saying some really positive things to you that you go away and think about and and are able to adapt to your own personal situation.

So a lot of it’s a little bit like pep talk a lot of it is based on real life stories. The show where I didn’t do that and I didn’t have somebody to give me that pep talk. Some of it is just getting back in touch with your values. If you feel like sometimes the world just doesn’t seem to be going the way you want or your job doesn’t or something just doesn’t feel right.

Sometimes getting back in touch with your values and there’s a very very straight forward exercise on values in there that just allows you to go and look at your life and say wow. I have gone really quite a long way from where a my core values are. Maybe that’s why I’m feeling not so great about life right now those things and they’re talking about your behavioral style to what to recognize in other people’s. So if you’re feeling that you’re not quite on the same wavelength, we say that sometimes why that’s the case and how you can work that through so it’s done in such a way that you can pick it up and put it down.

I would hate to think that it becomes a book that basically sits there and people tick the Box saying right I’ve done reputation because I’ve bought the book that would that would that would really make me sad. It’s there to to interact with it’s there to share it said to scribble on it’s not there to be put in a reference library and never touch it again. It’s there to be in a place on your desk that sometimes if you just feel things aren’t firing, right and you just need that little bit of something then you pick it up. It’s also got loads of quotes that resonate with me because I’m a kind of person that just sometimes it takes a quote a really good quote to actually make me feel good.

I funnily enough though. I saw the other day something that says I really don’t need to take advice from a cushion which I really love because there’s a lot of times that you know, we’re again bombarded with quotes and self-help and you know, this would make us better and stuff. You got to filter through all of that and find something that suits you but the book hopefully will keep you focused. It will keep you looking at you it will let you spend time on you and we do precious enough of that.

But but it won’t do is tell you that you’re not good enough what it won’t do it. Tell you that you need to to find other ways of of being better and changing yourself. What it will do is help you identify the wonderfulness that is you and how you can make that the way you want it to be. So we’re not dealing with false promises and magical secrets and things like that.

What we’re dealing with is something that allows you to work with what you have to be the happiest and most successful that you can be And frankly if that does it for you know one person I would be just thrilled. Mmm. That’s so well said Fionna and I think it’s the first time I’ve thought about this but you booked it makes me realize that it’s a key part of an individual’s quiet self-reflective time, which sounds like a strange way to describe a book. But you know, I read so much these days about people who as you just said, you know.

Things not feeling quite right and yet we’re so busy. We don’t even have time to sit down and figure out. Well, what is it that sound of alignment and it could be as you described in our values aren’t quite right or with, you know, followed someone else and we’re not comfortable with it. And it’s like that the many things that make up our sense of Integrity as somehow misaligned and that book your book helps us discover and find out those things.

Do you think Sheelagh? I mean life honestly is way too short to tie ourselves up in feeling. We believe we need to be something that we’re not and authenticity is absolutely core. I believe to a a happy successful human state, but I also believe and I think it was Richard Branson that said that no one ever reaches their full potential and when I’ve heard that I remember kind of thinking gosh. That’s a bit of a downer.

And then I just thought about it reframed it very quickly and thought how exciting is that, you know, you mentioned I think in our last interview about the various things that I do in my life, you know, and I have chosen that I have chosen because all of these different things fill my cup and make me so excited. I love everything that I choose to do. I love the people I work with I love all of that. I love the challenge of it.

All right, and I just I just feel that whole piece of Never reach. Your potential is such a for me such an inspiring thing because I want to I mean, I can’t see life ever slowing down and I hope it never does because I actually purposefully love the way my life is being this way when I’m about to shuffle off this Mortal coil. I actually want there to be something left in the tank. I don’t want it to be too much but I want that to be something thinking.

I was just about to do that finish over. You know, I always wanted to be something that because that’s what energizes This is me. That’s what keeps me going and keeps me feeling like this world is a fantastic blessing for us all and I feel incredibly grateful to be living the life that I am. So if that you know, if that book in any way can not make you feel bad for not being good enough, but can actually make you realize there’s a lot more in the tank that you never even thought possible then that is that is a good day.

And that is that’s really the essence of why I wrote the book. So yes, it’s tied up in that. That whole business piece of you know, brand and reputation and influence but as I said before all of those things underpin everything we do in our life, there is nothing we do in our life that those things don’t have an impact on and therefore wouldn’t it be great to know that you were aligned and you know, as I say in life, the wheels can come off sometimes and Trauma can come and bad times can come. I wish there not many for the listeners, but if they do come we just recap back into it and We we see where we are.

And there’s another piece of the book that’s called reinvention. Never be afraid of taking stock of who you are any moment in your life and going I’m a very different person than I was 10 years ago, 20 years ago 50 years ago one year ago. You don’t Embrace that and say I’m not going to be something. I’m not my values will probably be the, you know very much the same as I look at them, but I’m in a different world and a different place space different people never be afraid to reinvent.

Aunt who you are at that moment in time and what I mean by that that’s not false that is just having the time to look at yourself and say at this age in this space this time, this is who I am and this is how I want to be this is how I want others to see me and this is how I’m going to demonstrate that so never be afraid of that. I think that’s one of the most exciting things that we’ve got from this very exciting Journey we call life and that’s a really important message in a strong message, isn’t it? Because often times you’ll find that people are afraid of That you know that the values have changed in a positive way. What they want to do is change maybe they want to go and get a degree or travel or whatever sit down and write a book write poetry. And the point is that you Embrace those things and not be afraid of that kind of change some of the Sheelagh and you know say before but you know, we have a very short time on this planet and therefore isn’t it a shame that if we ever have to spend time being afraid or feeling that you know people All like me don’t do that kind of thing or you know, that’s for other people, you know, if it’s any if it’s of any consolation to listeners, I was one of those people that said, I’m not the kind of person that writes books.

That’s that’s not me other people do that. Not me. Why why why so I challenge everyone, you know, if you’re the kind of person that says that we all do at other people do that kind of thing, not me or you know, or feeling afraid of not taking that, you know, seriously by working out who you are and what you want to do and then Stretching that and and embracing as much as you can, you know the value to you and the payback to you will be enormous not just for yourself, but whoever you’re around and your community and your relationships and your family the benefits are widespread. And also it’s a fantastic role modeling for everyone around you as well.

So we all have a part to play with that. But as I say, I’m not I’m not overdoing it with a book. You know, I actually think I say, you know, it’s you know It might just change your life and that’s a pretty big statement. It won’t but you might you might change your life.

Mmm. It’s great that you did that and you change your perception of yourself and realize that you had so much to share and you just go ahead and write the book because you know without it. Where would we be in terms of managing our reputation? So there’s so much to read and it’s a great book. So I highly recommend really appreciate that Sheelagh.

It was some it was a lot of Fun writing it. And as I say if it if it in any way helps anyone unlock anything within them to be to get more satisfaction from their life, then then I am one. Happy Fiona. Mmm.

That’s great. Now Fiona tell us where our listeners who are basically globally where can they find your book? Well, there’s a couple of ways Amazon is a very easy place for people other to download the book or to order a hard copy. Or you can go through the website, which is 15 minutes. Doc Co dot NZ or NZ.

So that’s 50 minutes start codon in said and you can order the book there, but also find out a little bit more about me about reputation people have worked with some stories there, but probably the easiest way I’d say that I’m finding for my international Readers, which it just Thrills me to know that I have people in India reading my book and people in Holland. The people in Belize and it just when I see the stats coming through it actually gives me a thrill if it’s a place. I’ve been I just get such a thrill thinking there’s somebody there reading a book of mine. I just I can’t tell you so I’m a very privileged person to have that feeling.

Hmm. And you touched on your own website. Where can we find you Fiona in addition to your website? Oh, I’m on most platforms as I say LinkedIn is probably my professional a platform of choice. I am a lazy Tweeter, but I am there and I also have Facebook page which is the books page stand out and step up and what’s your Twitter handle is Fiona FenwickNZ

That’s great. It’s been delightful talking to you for Jana. Thanks so much for your time because I know how busy you are and we’ll look forward. Connecting again next year, who knows maybe you’ll be doing a podcast or another book.

I’m sure whatever your plans are. They’ll be great. They’ll be successful. Thank you so much Sheelagh.

You have inspired me. As always. I think the platform that you were giving for communicators is second to none and I am just thrilled to play a very small part in that so to you to your listeners, you know, never feel afraid to reach out if you’ve got any questions But keep listening to communicate influence It’s a Wonderful platform. No, thanks for you.

And I really appreciate that and will speak to you again soon. Thanks very much, Sheelagh.

Be an influential communicator for success in life

By understanding these essentials and setting them in place, individuals are positioned to use their influence to be successful in their careers and in life.

Stand Out and Step Up also emphasizes that a large part of authenticity grows from discovering your authentic self instead of following someone else’s path, which may not align with your values. For young people, some of this can be learned, but a lot can come from being mentored and watching others. A big part of authenticity is self-responsibility owning your behaviour.

Connect with Fiona on LinkedIn and go to her website

Additional podcasts with Fiona Fenwick: Managing Your Reputation – Your Most Important Asset, and A Reputation Management Pro on Prince Andrew’s Newsnight Interview

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Sheelagh Caygill

Sheelagh Caygill is an award-winning writer, journalist, podcaster, and poet based in Toronto, Canada.



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