How creatives can be focused and motivated during Covid-19

Motivation for freelance creatives

Join host Sheelagh Caygill as she explores the obvious - and less obvious - trends and influences in communications, PR, and marketing. Also explored are writing and upping your game as a creator of prose. In this essential listen, she interviews senior comms pros and thought leaders to reveal insights you can incorporate into your work.

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Inspiration for creative professionals during Covid-19

If you’re any kind of creative professional, this episode is for you! I interview Helen Campbell, a coach for creatives based in Wales.

Helen works with creative professionals across all fields, such as writing, marketing, public relations, film, video, artists and more.

Most of Helen’s clients are freelance and she has observed a number of changes or new behaviours in her clients since the pandemic outbreak. In this episodes she presents solutions to the way creatives may be thinking or behaving.

Are you hanging back, not contacting clients?

She notes that instead of hanging back and asking themselves if they should be contacting clients, her clients should be reaching out to find out what their clients need. Most of them are communicators, and communication skills are important at the moment, Helen notes.

She encourages freelancers to do a skills audit and find out what neglected skills they have and how they can use them during this crisis.

Other clients are asking if they should be charging for their work right now. And of course if freelancers have to support themselves or their families then yes, they should be charging for work.

Try not to compare yourself to others

Meanwhile, a lot of freelance creatives have fallen into the trap of comparing themselves to others – which is never good in any kind of situation. Helen encourages people to let go of this and tune into themselves rather than looking at or following others. Instead, identify one or two people who inspire us, and simply look at what they do and be inspired.

Four key tips for creatives

In summary, Helen’s for key pieces of advice for creatives are:

1. Tune in and listen to yourself
2. Do a skills audit and identify forgotten skills
3. Reach out to your clients and ask what they need
4. Don’t compare yourself to others

You can find Helen Campbell at and on LinkedIn.

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Need a tech management consultant?

Do you need a technology management consultant? Kevin McCall has extensive hands-on and leadership experience across diverse industries and organizations. Kevin can be reached at He’s also this week’s episode sponsor. Thanks, Kevin!

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