The future of content marketing: video, podcasts, or written?

future content marketing

Join writer Sheelagh Caygill as she explores the obvious - and less obvious - trends and influences in communications, PR, and marketing. Also explored is writing and upping your game as a creator of prose. In this essential listen, she interviews senior comms pros, thought leaders, authors, and marketers to reveal insights you can incorporate into daily life. Sheelagh is an award-winning writer, journalist, podcaster, and poet based in Toronto, Canada.

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Is the future of communications and marketing words, video, podcast, or a mix of the three?

We put this question and more to award-winning communications pro Marvin Polis.

The Audience Will Decide

Marv deftly avoids the question with an insightful: “It doesn’t matter what I think. The audience will tell us what they want through their reactions. We need to try different things and see how they respond.”

Based in Edmonton, Marv is a media producer, videographer, and podcaster who serves clients across North America.

But he does see an opportunity for video and podcasting in the realm of internal communications. More and more internal communications practitioners are introducing video and podcasts to convey key messaging to employees. Marv believes these new channels bring benefits to both the producers and the internal audience.

You can read the complete interview with Marvin Polis on Communicateinfluence’com’s Patreon Page

This exclusive interview with Marv can be found on our Patreon page at He speaks about:

  • Video and podcasting bring success because of their ability to communicate emotion and move an audience
  • Communicating with an authentic voice in video and podcasts
  • How to give a relaxed presentation in front of a camera or mic
  • How to get into media production
  • Staying on top of your game
  • What the future may hold.

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