Communicate Influence

The future of content marketing: video, podcasts, or written?

future content marketing

Is the future of communications and marketing words, video, podcast, or a mix of the three?

We put this question and more to award-winning communications pro Marvin Polis.

The Audience Will Decide

Marv deftly avoids the question with an insightful: “It doesn’t matter what I think. The audience will tell us what they want through their reactions. We need to try different things and see how they respond.”

Based in Edmonton, Marv is a media producer, videographer, and podcaster who serves clients across North America.

But he does see an opportunity for video and podcasting in the realm of internal communications. More and more internal communications practitioners are introducing video and podcasts to convey key messaging to employees. Marv believes these new channels bring benefits to both the producers and the internal audience.

Read The Full Interview on Communicateinfluence’com’s Patreon Page

This latest exclusive interview with Marv Publish can be found on our Patreon page at He speaks with knowledge and wisdom about:

  • Video and podcasting bring success because of their ability to communicate emotion and move an audience
  • Communicating with an authentic voice in video and podcasts
  • How to give a relaxed presentation in front of a camera or mic
  • How to get into media production
  • Staying on top of your game
  • What the future may hold.

Read more!

You can find this unique interview with Marv and more on my Patreon page at! I hope you’ll engage in a win-win and continuing your life-long learning by supporting my interviews and articles on marketing and communications!

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Want to read this interview with Marv and our other Patreon-only content? Please become a member of Communicate Influence’s Patreon $1 Tip Jar or higher tier. If you’re in comms, PR, marketing, or any related field, it’s a win-win! You receive access to unique content while helping this site and podcast grow. Support us here! Thank you!

Sheelagh Caygill

Sheelagh Caygill is an award-winning content marketer, communications practitioner, and journalist. Based in Toronto, Sheelagh has worked for media outlets including The Edmonton Journal and The Northern Echo, as well as the corporate and non-profit sector in Canada and the U.K.

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