The future of content marketing: video, podcasts, or written?

future content marketing

Join host Sheelagh Caygill as she explores the obvious - and less obvious - trends and influences in communications, PR, and marketing. Also explored are writing and upping your game as a creator of prose. In this essential listen, she interviews senior comms pros and thought leaders to reveal insights you can incorporate into your work.

While you’re here, enjoy a podcast interview Josh Steimle on writing.

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Is the future of communications and marketing words, video, podcast, or a mix of the three?

We put this question and more to award-winning communications pro Marvin Polis. 

Listen to Your Audience

Marv’s response is: “Actually, it doesn’t matter what I think. The audience will tell us what they want through their reactions. We need to try different things and see how they respond.”

Marv does, however, see an opportunity for video and podcasting in the realm of internal communications. More and more internal communications practitioners are introducing video and podcasts to convey key messaging to employees. He believes these new channels bring benefits to both the producers and the internal audience.

“With respect to internal communications, I’ve always believed that people find reading to feel like work,” he explains. “On the other hand, watching videos and listening to audio is perceived as a break from work. It’s a lot easier to watch and listen than it is to read. That’s a big benefit. Humans usually default to whatever is easier.”

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