From accidental SEO pro to director of demand generation

Gaetano DiNardi

Join host Sheelagh Caygill as she explores the obvious - and less obvious - trends and influences in communications, PR, and marketing. Also explored are writing and upping your game as a creator of prose. In this essential listen, she interviews senior comms pros and thought leaders to reveal insights you can incorporate into your work.

Marketer Gaetano DiNardi shares his success story

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For a podcast host, there is nothing more exciting and fulfilling that interviewing someone who is accomplished and truly engaging. My interview with marketer Gaetano DiNardi was just that. He is Director of Demand Generation for Nextiva, a business VoIP phone system & customer management software company based in Phoenix, Arizona.

Self-taught SEO

In this episode, Gaetano explains how he studied marketing, but left college feeling lost, not knowing what to do. A passionate musician, he entered the music industry and with his writing accidentally taught himself SEO. From there, he got his first job in marketing, eventually making his way to Nextiva. We also discuss demand generation and its best practices.

In my next episode, Gaetano and I continue the conversation, discussing remote working – he’s based in Florida – and the skills and talents he looks for when hiring content writers.

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You can find Gaetano DiNardi on LinkedIn and Twitter.

Need a tech management consultant?

Do you need a technology management consultant? Kevin McCall has extensive hands-on and leadership experience across diverse industries and organizations. Kevin can be reached at Kef.ca. He’s also one of this week’s episode sponsors.

Like what you read and hear? Consider supporting our podcast development at buymeacoffee.com. Thanks to our latest supporter, Aaron Sherle, and to my supporters on Patreon.

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