Online sales have soared in the last 12 months and screen time is increasing year on year. As a business owner, it’s hugely beneficial to capitalize on the reach of the web and the popularity of search engines and apps. In this guide, we’ll explore effective ways to enhance your online presence.
Social media channels attract billions of users every month. Social media started out as a platform for connecting with friends, colleagues and relatives, but it has evolved into a powerful tool for businesses. If you run a company, being active on social media offers an array of benefits.
You can use social platforms to advertise and promote products and services, but crucially, you can also engage with customers, build a following and show the human side of your brand. Interact with followers, establish relationships and show your customers and prospective clients what your brand is all about.
When drawing up a social media marketing strategy, always bear your ideal customer in mind. Undertake market research, analyze how people spend their time online and choose apps that are popular among the buyers you are targeting.
Web development and design
A business website can make all the difference when it comes to a customer making decisions about who they want to buy from. Your website should act as a virtual store window, which showcases your business in the best possible light.
Many people now find businesses and brands by searching online or visiting websites. If your site looks the part, it’s easy to use, the pages stand out and the content is original and engaging, you stand a much better chance of converting leads.
Always ensure your website is mobile-friendly, design pages with your ideal customer in mind and make it easy for shoppers or prospective clients to find useful information, place orders or get in touch. If you’re not an expert in website design, it’s worth considering hiring professionals to ensure that your site looks smart and provides a fantastic customer experience. Enhance pages with images and video clips, optimize content for SEO purposes and add features like live chat to provide swift support.
Search engine optimization is an incredibly effective method of driving web traffic and creating leads. Google alone processes more than 3 million searches per minute.
The aim of SEO is to ensure your links appear at the top of page 1 when a user searches for products and services that are relevant to your business. If you’re not an expert in SEO or producing content to drive SEO strategies, it’s wise to consider outsourcing digital marketing to capitalize on the growing popularity of search engines. Even if you don’t sell products online, you can benefit from investing in SEO.
If you have a local store, for example, you can encourage people to visit or place orders via the phone by driving traffic to your website and attracting attention on search engines. Research suggests that over 85% of smartphone users who conduct a local search will contact or visit that business within 24 hours.
A strong online presence has the potential to increase sales, enhance customer engagement and brand image and set businesses apart from rivals. Take these tips on board to use the web to take your business to the next level.