Do transcriptions really enhance podcast SEO?

Join host Sheelagh Caygill as she explores the obvious - and less obvious - trends and influences in communications, PR, and marketing. Also explored are writing and upping your game as a creator of prose. In this essential listen, she interviews senior comms pros and thought leaders to reveal insights you can incorporate into your work.

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Carl Robinson on podcast transcripts

Many podcast transcripts are uploaded to podcast websites with the belief that they benefit search engine optimization.

But is this true? Carl Robinson, founder of Rumble.Studio and host of the Voice Tech podcast, has used and then removed transcripts, and saw no difference in traffic figures. I had a similar experience.

Transcription quality

The issue could come down to the quality of transcriptions generated by platforms such as Otter and Descript. They need improvement – a human has to remove errors while adding speaker names, subheads, and pull-out quotes.

Paying someone to do the work adds a cost for independent podcasters, who often podcast without a budget.

Reason to add podcast transcriptions

However, there is a reason to add transcripts or closed captions to episodes – for the hard of hearing. A recent class action lawsuit against Gimlet Media has brought this issue back into focus.

In the complaint, filed last week in New York, plaintiff Kahlimah Jones argues that Gimlet violates the Americans with Disabilities Act (ADA) by failing to provide closed captioning on various podcasts.

In this episode we explore the use of transcripts, and whether every podcaster should include them with their episodes.

Carl Robinson’s Voice Tech Podcast is here: https://voicetechpodcast.com/. And you can find him on LinkedIn and Twitter

Podcast creation and marketing

This episode is sponsored by Podmotion.co, a new podcast creation and promotion agency launching soon! Go to Podmotion.co for more details!

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