First, you get the data, then you get the power to customize your marketing efforts, making them even more effective. Read on to find out how this process can boost your business’s sales and improve conversion rates.
What is data-driven marketing?
Data-driven marketing is a process where key insights about your customers are used to make your campaigns more effective. Essentially by customizing the content, platforms, location, and timing of your marketing efforts you can ensure they better appeal to those that are designed to impress.
Of course, this is great news for your business, because when your marketing becomes more effective, you can experience a better conversion rate and so more revenue and profits. Although, before you can use the data in this way, you will need to figure out how you will capture it.
How to capture data
The good news is that there are many effective ways to capture this vitally important information on your target demographic.
Sign them up
The first of these is to get your customers to sign up or register with your site, or app using their email address. Of course, even when customers don’t sign in you can still collect a fair amount of data on their behavior. However, once you have their email address you will be able to communicate directly with them, as well as more accurately track their buying and browsing behaviors while using your site.
This is particularly useful because it allows you to engage in targeted marketing strategies like remarketing. A process where you send an email to a customer that has abandoned a cart with a purchase in it, allowing them to pick up where they left off.
Use your customer reps
Another smart way of collecting data that you can use to drive your marketing campaigns is making sure that your customer service reps are primed to ask for important bits of information when they have contact with your customers. Indeed, this data is not only vital for providing the best service at the moment but can then be stored to better inform your marketing at a later date as well.
Another clever way of capturing client data is to offer clients rewards cards. This is a great way to make sure you collect the most relevant data with which you can popularize your business CRM.
Try revenue intelligence
You may even wish to use an AI process known as revenue intelligence learn more, which will enable you to capture and log contacts, engagement data, and activities into your CRM in an automated fashion. The benefits of collecting data in this way are that it ensures both a consistent stream of information and also streamlines your processes, by freeing up your salespeople to work on other tasks at the same time.
Purchase customer links
Lastly, another option to consider is purchasing a customer list. This can be particularly effective when looking to target specific demographics.
How can your business effectively use this data?
Once your business’s CRM is populated with data, it is up to you to decide how to use it. Indeed, there are several ways such information can be leveraged to improve your marketing and convert more sales.
The first of these is to use data on customer’s location to target those in climates that would have specific needs. For instance, if your CRM tells you your customer is located in Malaysia, then sending them marketing on products that solve issues such as heat and humidity is likely to be more effective.
Another smart way to use such data to drive better marketing is by using the information on what customers have previously bought or engaged with to help recommend them new products. Indeed, it is likely you have experienced this yourself, where a website has a ‘things we think you will like section.’ The idea of this form of marketing is it helps to directly pitch items of most relevance to your customer so they don’t have to trawl your site, and so you don’t risk losing them in the process. Thereby making a sale much more likely.
Last, of all, such data can also be used to determine which aspects of your marketing campaigns are working effectively and which ones need tweaking. For example, by collecting data on things such as the version of landing pages customers are on when they make a purchase, or which platforms they are using you can better direct the marketing resources you have to the areas in which they will have the greatest effect.