This interview with Melissa Cistaro, author of Without My Mother, is part of our series of interviews with authors who have either self-published or...
AI’s impact on communications and marketing We continue our series on artificial intelligence (AI) in public relations with Kerry Sheehan...
With many questioning the future of journalism, why would a young person go into this field? Journalist Jolene Latimer answers these questions and...
Content marketing is here to stay, and for a long time to come. But what kind of content? Businesses already understand the power of video. There is...
It’s time for marketers to ditch the term brand journalism. Why? The primary and compelling reason is that it clouds and devalues what...
The world is overflowing with so-called news about the Royal family, teeth whitening, celebrities, and bizarre diets. What does Queen...
Copywriting and poetry have many similarities. They share rhythm and aim to appeal to our emotions. Both both draw from the same toolbox, using...