Communicate Influence – Exclusive interviews for people in Marketing, Journalism, & Communications
Communicate Influence’s goal is to help people in marketing, journalism, and communications by giving important insights, creative approaches to challenges, strategies and tactics, and so much more!
Why this audience? There’s a synergy between marketing, journalism and communications, with individuals moving between these specialist areas of work more than ever before.
While it’s true that journalists and communications pros have crossed in and out of each other’s fields for decades now, fluidity within creative fields is greater than ever. For example, today’s marketers often have to work as content writers and comms people are expected to know a lot more than just communications planning and media release writing. Journalists are keen to exploit their skill sets and take advantage of new opportunities as the decline in print and some broadcast media continues.
In addition, so many people who once worked 8 to 5 in marketing, journalism or communications are becoming self-employed. Some are solopreneurs, a few set up successful agencies, while others work collaboratively on a project-to-project basis. Whatever the setup, creative people are suddenly running start-up businesses and are hungry for guidance and relevant information.
We aim to uncover how successful creatives approach their work and reveal the influences that shape their thinking. We look at emerging trends and explore excellence and best practices. Sometimes, we’ll interview people about the less obvious connections that shape creative work.
All our interviews are exclusive. We speak to sought-after experts who are thought leaders in their fields. Our interviewees are carefully selected and thoroughly researched.
We want to inspire you so that you can move your initiatives forward. And we want you to find something here that really spurs you on, starts a great conversation, or gets you thinking about what’s possible and what you can achieve . . .
What to do next
Go to either or home page or Sections and look for some of the subjects or issues you’re interested in, and then select an interview to read. If you feel that we could explore an important or pressing issue, please send us a suggestion!
Support this project – Donate!
Communicate Influence makes a few dollars a week from Google ads. But if you’re using an ad blocker, we won’t even receive that small amount of financial support. So why not make a donation via the Paypal button below. You get to choose the amount you want to give.
Just in case you didn’t know, you don’t need a Paypal account to make your donation.
For your donation, you receive ongoing exclusive and in-depth interviews, a sense that you’ve really made a difference, and, not least, our heartfelt thanks.
Communicate Influence was founded by Sheelagh Caygill, a journalist and content marketer. She has worked for media organizations and also the corporate and non-profit sector in Canada and the U.K.
Based in Toronto, Canada, Sheelagh is passionate about interviews and believes that the right questions are the foundation of all good journalism, writing, and content marketing.
Sheelagh is a Director at Go Content Marketing, a content marketing and strategy agency that offers:
- Content marketing & strategy
- B2B writing
- E-book production
- Media relations
- Influencer marketing advice
- Communications consulting
- And more . . .