Marketing, journalism, PR roundup, Feb. 16 2017

weekly news roundup

In this week’s curation of marketing, journalism, and PR and communications news:

Marketing News Roundup

Jas Dhaliwal, Global Director of Social Media Customer Care with Avast Software, gives an excellent and indepth review of social media trends, touching on live video, dark social and more in this worthy read:
https://www.linkedin.com/pulse/7-social-media-trends-2017-jas-dhaliwal What’s next for the biggest social media platforms? Only time will tell, but here are my 7 social media trends for 2017 to watch out for. In addition, I include a number of notable considerations for your social planning efforts…

If you’re a startup, having a brand with vision and a knowledgeable team are essential to move forward:
Three marketing tactics every startup must master to be successful – TNW A sound marketing strategy will be key to getting any business and its efforts off of the ground. To help new businesses make the most of their newbie status and get the gears in motion on growth, I looked at what Tomas Gorny has done to grow Nextiva.

With trend articles in abundance, just how accurate are the predictions in a world that has more data than ever before?
Is data killing off the art of the marketing prediction? – Marketing Tech Opinion At the start of the year, I was approached by several publications and ask to write articles sharing my predictions for the year ahead. I am sure you are familiar with the format; you will see the “top 5 x of y for 2017” appearing online well …

Quality is now the number one priority when it comes to content. Aim for substance, not volume:
New report assesses content marketing best practices and why “age of infographics is dying” – Marketing Tech Content, content, content; it’s the mantra which every marketing team worth its salt today lives by. Yet focusing on quality over quantity should be the defining factor, according to a new study released by B2B analyst firm Clutch. Almost 80% of the …

The influx of intelligent technologies is massively impacting marketing. In the future, will predictive analytics allow marketers to be better at email marketing?
Will technologies such as augmented reality and AI influence email marketing strategies? – DynamicBusiness Big data has transformed the way business interact with their customers. Marketers can now harness data from previously untapped platforms, such as personal social media profiles and online and offline purchasing habits. The Internet of Things (IoT) is …

The Econsultancy blog kindly gives us this useful guide to digital marketing jargon. It’s really useful:
The newbie’s glossary of misunderstood digital marketing jargon – Econsultancy (blog) Marketing automation is sometimes conflated with the term behavioural marketing. Behavioural marketing is looking at customer interaction in a wider range of channels (including website, mobile, social), sometimes including third-party data …

Journalism News Roundup

On journalism and democracy, former Canadian Prime Minister Kim Campbell, founding principal at the Peter Lougheed Leadership College, University of Alberta, Edmonton, writes for the Globe and Mail: “Citizens should defend the value of truth and resist efforts to denigrate truth, especially by political leaders. In The Origins of Totalitarianism, Hannah Arendt argues that totalitarianism can take root in societies where people come to believe that nothing is true or false.”
How journalism will protect our democracy in the era of fake news – The Globe and Mail The Internet has upended the business model for traditional media and a worrisome outcome of this trend has been the decline of investigative journalism and the difficulties people encounter in trying to assess reliable versus unreliable sources of …

“No fact will persuade Mr. Trump to surrender his obsessions,” writes University of Oregon professor Héctor Tobar in his New York Times opinion piece. It’s an insightful read and hopefully it will help journalists come to grips with covering “alternative facts”.
Journalism prof writes about Trump and facts in NYT op-ed – AroundtheO UO journalism professor Héctor Tobar, in an opinion piece for the New York Times, elaborates on the way critics say President Donald Trump treats facts. Those include whether or not voter fraud is really an issue, the actual number of people illegally …

Developers of news writing bots say they just want to make newsrooms more efficient so that tedious jobs are left to machines. However, will publishers see things that way?
What News-Writing Bots Mean for the Future of Journalism – WIRED When Jeff Bezos bought the Post back in 2013, AI-powered journalism was in its infancy. A handful of companies with automated content-generating systems, like Narrative Science and Automated Insights, were capable of producing the bare-bones, …

Leah Ching embraces journalism in a time when many shun it, or even regret becoming a reporter. Ching, a student at Lakehead University, Thunder Bay, Canada, gives some pretty convincing reasons for her choice:
I took up journalism, and you should too. – The Argus.ca Two years ago, I took up journalism as a part time contributor for the Argus Newspaper. This year, in addition to contributing to Thunder Bay’s Walleye Magazine, I’m back at the Argus, this time as Editor-in-Chief after a year serving as a staff writer.

Journalists will be better equipped for the rapidly changing times we live in as Knight Center for Journalism adds courses in entrepreneurship and management:
Courses on entrepreneurship and management arrive at Brazilian universities’ journalism programs – Knight Center for Journalism in the Americas (blog) Renowned university journalism programs across Brazil will open courses on entrepreneurship, management and business from now until 2018, and many have already included the content into their curricula. This is the case at public universities, such as …

Communications and PR news roundup

President Trump’s war on the media is causing chaos, and having some disturbing effects. The National Law review explores some of the implications for PRs who are pitching client stories:
PR in the Age of Alternative Facts – The National Law Review Pitching stories for our legal clients in the days following January 20th, one fact is abundantly clear: like everything else since the inauguration of the new US president, public relations has changed dramatically. The news cycle, already accelerated …

This piece from ai-cio.com won’t be a surprise to PR and corp comms professionals, but it will be welcome. It confirms that top level execs need to be there in person when delivering key messages:
Are Strategic Communications in the C-Suite Working? – Chief Investment Officer ai-cio.com – How important is it for CIOs and other top-level executives to communicate the corporate strategy within their departments as well as across the entire corporation? From the board level to the shop floor, effective communications is regarded as being a …

Looking to pitch a story to editors and journalists? Be concise, focused and engage:
The Secret to Media Attention: 7 Rules for Crafting the Perfect PR Pitch – The Advocate Now that editors’ email addresses are more accessible and PR firms are more aggressive with their pitching, to get an editor’s attention, you need to impress them with “the perfect pitch.” Isaac and I use the following guidelines to create just that …

PRs in investor relations, or any financial sector for that matter, are encouraged to integrate social media into their strategies. Here are some actionable tips:
Getting Social with Investor Relations – O’Dwyer’s PR News O’Dwyer’s PR News Integrating investor relations within a corporate communications strategy that includes social media, as well as following a few simple guidelines, should help make the task less daunting. We’ve outlined a few guidelines for investor relations to keep …

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sheelagh Caygill

Sheelagh Caygill is a journalist and content marketer. She has worked for newspapers, news organizations and in the corporate and non-profit sector in Canada and the U.K. She is a Director at Gocontentmarketing.com and is available for freelance assignments. Contact her via the contact form or Linkedin.

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