Marketing, journalism, PR news roundup May 6, 2017

marketing journalism PR news

Welcome to Communicate Influence’s weekly curated news resource, featuring the latest news and trends in marketing, journalism, PR and communications. This week, we’re diving into into . . .

Marketing news . . .

How Hulu’s hit series The Handmaid’s Tale is spurring political commentary online:
The Internet Is Using ‘The Handmaid’s Tale’ Memes to Voice Political Opinions (Here’s What Brands Can Learn From It) – Inc.com When it comes to marketing, it’s common knowledge that social media is a popular tool for reaching people. But few things go viral faster than a meme (a.k.a. pop culture references and short quips), proving it to be an effective way of reaching an …

While some marketers are hesitant about automation, this study shows that it can enhance trust.
Marketing Automation Can Help Build Trusted Relationships – Forbes It is human nature to trust people who we feel know and understand us. A study published in The Journal of Neuroscience may offer a clue as to why. The study involved an experiment where participants were given a dollar that they could keep or “invest …

Wondering when you should hire your first marketing director as a startup? Here is some guidance.
When should startups hire their first marketing director? – BusinessZone (blog) Similarly, The Great Escape Game took on its first marketing hire, Aaron Giles, within a month of opening. Two years later, the real-life themed puzzle game is about to open a third site, having grown to a team of thirty staff and had over 80,000 …

Journalism news . . .

How journalism is taking a close look at the basics in this digital, fake truth age.
Amid digital turmoil, journalism goes back to school – Toronto Star But while methods differ, researchers and journalists can be seen as two sides of the same coin — each working to establish and publish truths and facts. When they work together, the resulting journalism benefits from academic rigour, and the academic …

Films focusing on how journalists work hard to uncover facts are now available from The New York Times and The Wall Street Journal.
Truth campaigns: Major media play up journalism bona fides in brand pushes – PRWeek Both The New York Times and The Wall Street Journal have created short films illustrating the lengths that their journalists go to provide accurate reporting and commentary. The London-based Financial Times has also launched an integrated campaign …

The lifecycles of journalism are normal, but will it survive?
Journalism is ‘going through a wildfire’, but what will survive? – Journalism.co.uk “Journalism is not dead, it is going through a life cycle change,” Joyella said, comparing the current state of the media industry and news organisations’ reactions to it to a “wildfire”. “We panic when there are wildfires in the West,” he explained …

 PR Communications news

Digiday takes a look at the internal wrangling at United, as its PR crisis continues.
‘A lot of internal churning’: Inside United’s PR crisis cleanup – Digiday After the company became embroiled in a scandal for forcibly removing a 69-year-old doctor from an overbooked flight earlier this month, it initially issued a tone-deaf response that blamed the passenger for being “disruptive and belligerent.” What …

Why PR should take a close look at how it needs to support the media in its fight against fake news.
PR should be the (not fake) media’s biggest ally in the era of alternative facts – PRWeek Our own profession, public relations, has had several labels over the years. Edward Bernays, the father of PR, first labeled it as the “engineering of consent.” Other labels haven’t been as generous. We’ve been called “flacks” by our kissin’ cousins in …

Learning from the big guns. PR lessons form GE.
Four Corporate Communications Best Practices To Learn From GE – Forbes GE has made significant organizational changes over the past year: The company announced it would move its global headquarters to Boston, it redesigned its performance development and review process, and CEO Jeff Immelt and other executive leaders …

 

Sheelagh Caygill

Sheelagh Caygill is a journalist and content marketer. She has worked for newspapers, news organizations and in the corporate and non-profit sector in Canada and the U.K. She is a Director at Gocontentmarketing.com and is available for freelance assignments. Contact her via the contact form or Linkedin.

Add comment

Follow Us

Follow us! And if you'd like us to explore a topic or want to suggest someone to be interviewed, please get in touch via our Contact page.