Marketing, journalism, PR news roundup, May 14, 2017

Marketing journalism pr news

Welcome to Communicate Influence’s weekly curated news resource, featuring the latest news and trends in marketing, journalism, PR and communications. This week, we’re diving into into . . .

Marketing news

You pay to acquire customers, and you need to provide outstanding service to retain them. Here’s why your marketing has a role to play customer service.
Does Your Marketing Mix Include Killer Customer Service? Here’s Why It Should – Forbes As a business owner, I understand how important it is to be mindful of where every dollar is spent, especially when it comes to marketing. What’s even more essential is understanding there are certain types of marketing that can and will help you grow …

Do you want to use influencer marketing in your mix? If so, avoid these mistakes.
5 Myths About Influencer Marketing – AdAge.com Influencer marketing is the most powerful tool in a marketer’s toolbox, but the term “influence” is widely misunderstood, said Team Epiphany founder and Managing Partner Coltrane Curtis at the One Club’s Creative Summit Thursday. “Influence is a force …

Thinking you should be more liberal with the truth to keep up with your competitors? Now probably isn’t the best time.
Rethinking Sales and Marketing in the ‘Post-Truth’ Era – Entrepreneur But, you have to wonder: Are these definitions talking about politics or sales and marketing? The reason I ask is that part of running any company entails communicating with your market and employees. In every one of those interactions. you’re called …

Are you ready to power your brand’s visual storytelling? You need a simple way to manage your photos and videos so you can get work done faster. As you race to keep up with the demand for visual content, Libris is a digital asset management platform that will be ready to be your pit crew.

Journalism news

Why Brooke Baldwin isn’t giving the phrase ‘fake news’ the time of day, and more . . .
CNN’s Brooke Baldwin Says Journalism Is Alive and Well in 2017 – Parade On Sunday, the Peabody Award finalist is adding something exciting to her plate as she heads to her alma mater, University of North Carolina, to address a commencement crowd of over 30,000. Read on as Baldwin discusses the state of journalism today and …

Local journalism has a key role to play in creating trust between readers and media outlets.
Meet a hack: press body champions local journalism in ‘trusted news’ campaign – PRWeek Speaking to ahead of the event, NMA CEO Lynne Anderson said Trusted News Day would showcase how “local journalism is the antidote to fake news on social media”. She said: “This is the culmination of the Fighting Fake News campaign – led by …HoldTheFrontPage.co.ukBath Chronicle

An interesting discussion on the use of iOS vs Android in journalism.
Is Android the future of mobile journalism? – Journalism.co.uk Mearns explained that Asia Pacific, the Middle East and Africa will have a much higher population of people under 30 by 2020 than Europe, according to statistics from Euromonitor International, leading the way for future mobile journalists to be on …

PR/Communications news

When PR gets in the way of the production of news.
Political journalists complain about level of PR control at Theresa May campaign events – Press Gazette understands that the system of pre-arranging which journalists get to ask questions of the Prime Minister is seen by Tory PR staff as a way of ensuring that a range of journalists from different titles get to ask questions. Tory insiders …

Marketers have long understood the value of good and effective PR. In the next five years, they are set to increase their spend in this area.
Marketers to Increase PR Spending Over Next 5 Years – New Study Says – Business Wire (press release) (blog) The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the …

 

 

Sheelagh Caygill

Sheelagh Caygill is a journalist, content marketer, and communications specialist. She has worked for newspapers, news organizations and in the corporate and non-profit sector in Canada and the U.K. Based in Toronto, she is freelancing and looking for a permanent position. Contact her via the contact form on this site or Linkedin.

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