Marketing, journalism, PR news roundup, April 6 2017

Marketing journalism pr news

Welcome to Communicate Influence’s weekly curated news resource, featuring the latest news and trends in marketing, journalism, PR and communications. This week, we’re diving into into . . .

Marketing news

If you are keen to explore influence, one of the most effective methods is through education.
3 Foolproof Ways Modern Marketers Build Influence Through Education – Tech.Co Modern marketers insist on being the voice in the room that forces everyone around them to stop and listen. However, reaching influencer status today is certainly easier said than done. With so many channels in a seemingly crowded marketing sphere, how …

Business woman Amy Callahan goes over the essentials and basics of influencer marketing.
After 8 years of Influencer Marketing experience, this is what I’ve learned… – Huffington Post I founded Collective Bias in 2009. Our journey began with an idea jotted down on a napkin, and now I’m honored to say that we’re widely recognized as a leader in influencer marketing. A lot has changed in those eight years, and we’ve learned a thing or …

AI is set to impact working life in a big way. We hear a lot about data, but this time the focus is on creativity.
3 Practical Ways Artificial Intelligence Can Enhance Marketing Creativity Right Now – Adweek Eighty percent of marketing leaders say that AI will “revolutionize” marketing by 2020, but many CMOs remain paralyzed on the sidelines, questioning how this kind of bleeding-edge tech should be used and if it will provide a marked return on investment.

It wasn’t really that quiet, as this story was well-reported in the news . .
Amazon quietly ventures into influencer marketing – AdNews – AdNews Forget Instagram stars or YouTube celebs, Amazon influencers could be the next big thing. Those with “large social media followings” need only apply.

Journalism news

Google and Facebook are now fully committed to fighting fake news, and hopefully this will be one step in many towards restoring trust in the media.
Facebook spearheads $14M consortium to counter fake news – CNET The issue of fake news surged into the public consciousness during last year’s US presidential election. Facebook in particular was called out for allowing people to easily spread false news stories across its platform. In the wake of these accusations …The RegisterInvestopediaPC Magazine – – –

This week the LA Times has published a series of editorials on President Trump. They are powerful and scathing, and confront Trump’s actions in a brutally honest way.
Trump’s War on Journalism – Los Angeles Times In Donald Trump’s America, the mere act of reporting news unflattering to the president is held up as evidence of bias. Journalists are slandered as “enemies of the people.” Facts that contradict Trump’s version of reality are dismissed as “fake news.

Teaching children to spot fake news is a great initiative; educating the young on what journalism is and what it’s role is in society can only have a lasting and positive impact. Hopefully this initiative in the U.K. can gain traction and be implemented in schools across the country.
Teach schoolchildren how to spot fake news, says OECD – The Guardian Children should be taught in schools how to spot fake news, the Organisation for Economic Co-operation and Development’s education lead has said. Andreas Schleicher said the ability to distinguish fact from fiction was essential in the modern age and …The IndependentThe Express TribuneiNews

One journalist documents his reaction to losing his job, and the days that followed.
How to get laid off from your journalism job – Poynter (blog) Editor’s note: The author was laid off from his job as music editor of The Miami New Times in December 2016 after three years at the paper. When it happens, don’t scream or curse. Don’t toss your chair through a window or shotput your iced coffee …

PR/communications news

Nivea did the right thing and pulled its White is Purity campaign. It was offensive. It was also a PR nightmare.
‘PR nightmare’: Nivea’s ‘White Is Purity’ ad campaign embraced by white supremacy groups – National Post Nivea has pulled a deodorant ad that declared “White Is Purity” after people protested that the slogan is racist, and after others hijacked the ad’s online campaign with comments about white supremacy. The ad, which appeared in a Facebook post last …

If you own a small PR agency, here are some actionable tips on business development, and how to keep things relatively stable in changing times.
New research sets business development gauge for PR independents – PR Daily (registration) Just when we started to get a handle on how to respond to fake news attacks, we began to see our profession vilified in media reports as spin doctors responsible for the creation and dissemination of “alternative facts.” Against this background, I’ve …

Be focused and methodical in your PR, and address this flaws for success.
4 Pitching Blunders That Are Throwing You Off Your PR Game – Adweek Most startup and business owners are wise to the fact that they need a publicist if they want to make any kind of noise in their industry. But with the rising tide of new businesses and the declining numbers of reporters, landing stories in top-tier …

Just what is it with PR folks and journalists? Here are some ways to get it right when you contact a reporter.
PR is the f**king worst, according to an actual PR person – TNW Before I get a bunch of “well, actually” crap in the comments, yes, I run a PR firm. But this isn’t some way of promoting myself as “good” and others as “bad.” I assure you nothing here is going to make me look anything other than perhaps more …

 

Sheelagh Caygill

Sheelagh Caygill is a journalist, content marketer, and communications specialist. She has worked for newspapers, news organizations and in the corporate and non-profit sector in Canada and the U.K. Based in Toronto, she is freelancing and looking for a permanent position. Contact her via the contact form on this site or Linkedin.

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